We're here to bring something different to Austin: a shop that blends community, experience, and an expertly curated selection of spirits, wine, beer and goods.
Between us, we’ve built brands, designed experiences, and worked in creative industries for years, but Goodnight Cowboy is our biggest adventure yet.
We believe buying a bottle should feel as good as sharing one. Goodnight Cowboy is built on that idea, inspired by the rich history and rebellious spirit of the American West.
We set out to reimagine what a modern liquor store could be — less fluorescent-lit warehouse, more local hangout, where quality, storytelling, and a little bit of outlaw charm come together.
CURATION
OVER CLUTTER
Every bottle on our shelves is there for a reason. Whether it's a Texas-made bourbon, a natural wine from a small producer, or a craft beer you won’t find anywhere else, we’ve done the homework so you can just enjoy the good stuff.
COMMUNITY & CONNECTION
We’re not just selling bottles - we’re creating a space for people to discover, learn, and celebrate. Expect tastings, events, and a place where locals and newcomers alike feel welcome.
A DAMN
GOOD TIME
Because liquor stores shouldn’t be boring. From our branding to our in-store experience to our social media, we’re here to make buying a bottle feel fun, effortless, and memorable.
PRESS
Goodnight Cowboy Is Putting a Modern Spin on the Liquor Store Concept
New East Austin bottle shop dresses up the spirit-shopping experience
